Welcome to Juan Pescao and Company, home of unparalleled, Latin-influenced fishing gear and apparel! As first-generation Cuban Americans, our family’s lineage, and fishing fame dates back hundreds of years, and we have polished and perfected the flavor, color, and taste of our unique product line to suit you, today’s modern angler.

Our company is established where the Atlantic Ocean merges with Caribbean waters, and the only part of the continental U.S. that boasts a tropical climate: South Florida. This gem of a region is home to many who have left their native lands. Enduring hardships to make it to these shores, all in search of a better life and the pursuit of the American dream. Many of us simple folks have put in long, challenging hours at our jobs, fueled by ambition and the constant reminder that anything is possible, instilled in us by our respected elders. As our family has grown to love our deeply rooted customs and traditions, we feel it is important to preserve our culture and have sincerely become committed to doing so.